In 2002, I started my career in the industry on the traffic side. This initial experience provided me with valuable insights into the dynamics of online traffic management and optimization. As I honed my skills and gained more experience, I realized the importance of understanding both sides of the spectrum. After five years, I decided to broaden my horizons and transitioned to the advertiser side. This shift allowed me to gain a deeper understanding of the advertising landscape, including campaign strategies, targeting, and client relations. It was a challenging yet rewarding experience that further enriched my professional journey. Following my tenure on the advertiser side, I joined an affiliate network where I spent over 12.5 years. During this period, I had the opportunity to work closely with various partners, manage the affiliate program, and drive performance-based results. This role not only allowed me to expand my network but also provided me with the platform to implement innovative solutions and strategies.