WHY SHOULD YOU TEST DIFFERENT LANDING PAGES?
Each offer has various landing pages. All of the landers have a certain theme that appeal to different age groups. We are aware of our overall best converting landing pages. But it can still be lucrative to test different landers throughout your campaigns.
Some landers will do great for some specific traffic sources, a particular geo/age group for example. You can test and see what works best for your audience.
The best converting landers can vary per month. Don’t be afraid to ask your AM about the landers.